I've been rotating through "clean" mascaras for years chasing one that actually holds a curl past lunch, and 100% Pure's Fruit Pigmented Ultra Lengthening Mascara is the one I keep coming back to restock.
True to the brand, the formula leans on fruit pigments and plant-derived waxes rather than synthetic film-formers, and the wand is a tapered brush built to reach the tiny inner-corner lashes without clumping the rest.
Over a full workday it didn't flake under my eyes, and it rinsed off easily with a warm cloth — no raccoon-eyes situation the next morning, which is more than I can say for a lot of "natural" mascaras I've tried.
Pros: fruit-pigmented clean formula, lengthens without clumping, easy to remove, gentle on sensitive eyes.
Cons: not the most dramatic volume if you want a false-lash look, price is a bit higher than drugstore clean options.
At $19 it's an easy swap into a clean beauty routine. If you're curious, check out the mascara here and see the current price for yourself.
#review #cleanbeauty #mascara #100percentpure #crueltyfree
