Clean mascaras have a reputation for underperforming compared to conventional formulas, so I went into testing 100% Pure's Fruit Pigmented Ultra Lengthening Mascara with tempered expectations.
Right now it's $19, down from $28 — a solid discount on a product that's earned over 5,477 reviews. The formula is fruit-pigmented, meaning color comes from fruit extracts rather than synthetic dyes.
The brush grabbed even my shortest lashes and built length without clumping. I wore it through a full workday and it held up without flaking or smudging under my eyes, which is always my biggest worry with clean formulas.
Pros: Genuinely lengthens without clumping, clean fruit-pigmented formula, no flaking through the day, currently discounted to $19.
Cons: Not as dramatically volumizing as some synthetic formulas, needs a gentle oil-based remover to fully take off.
A genuinely solid clean mascara at a great price right now. Check the current 100% Pure deal here.
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