Clean beauty mascaras have a reputation for underperforming compared to their conventional counterparts. 100% Pure's Fruit Pigmented Ultra Lengthening Mascara pushed back on that assumption for me.
The brush is finely bristled and grabs even short lashes at the roots, building length without clumping. Being fruit-pigmented, the formula skips synthetic dyes in favor of plant-based color, which matters if you have sensitive eyes.
It held up through a full day without flaking or smudging under my eyes, and it removed easily with a gentle cleanser rather than needing a harsh bi-phase remover.
Pros: Genuine lengthening effect, no clumping or flaking, gentle plant-based formula, easy to remove.
Cons: Less dramatic volume than some conventional mascaras, priced around $19 (currently $16.15 on sale).
For clean-beauty shoppers who don't want to sacrifice lengthening power, this is a genuinely solid pick. Check out 100% Pure's Ultra Lengthening Mascara here.
#review #100percentpure #cleanbeauty #mascara #naturalmakeup
