The Brilliance New York Original Ceramic Iron (1.25" Smooth Pro) is marketed as a 2-in-1 hair straightener and curler that heats up to 450°F. At the time of research it was listed at approximately 2.640.000₫, discounted from 3.973.000₫ — roughly $99 down from about $149 USD at current exchange rates (this conversion is approximate; actual checkout currency and pricing may vary by region).
According to the brand, the plates are 100% ceramic with ionic/negative-ion technology intended to reduce frizz, and the iron uses a floating-plate design along with what the brand describes as "nano silver technology." It is also marketed as dual-voltage and travel-friendly, and is available in multiple color/pattern finishes. Brilliance New York states on its site that it has sold "500,000+ tools" and that the line is "designed in the USA by salon experts" — these are brand-stated marketing claims rather than independently verified figures.
The product page includes a "What Customers Are Saying?" section header, but at the time of this research no individual reviews or an aggregate star rating were actually displayed beneath it. Shoppers who want review-based validation may want to check the live page again or search for independent feedback before buying.
Potential advantages: ceramic plates with ionic technology, dual-voltage/travel-friendly design, multiple finish options, 2-in-1 straighten-and-curl functionality.
Considerations: the brand's sales-volume and expert-design claims are self-reported marketing statements; no visible customer review data was available to independently confirm satisfaction levels at the time of research.
The Brilliance New York flat iron packages ceramic and ionic technology into a travel-friendly 2-in-1 tool, though buyers should weigh the brand's own marketing claims against their own research. Current pricing is available on the Brilliance New York product page.
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