If you run a floral or catering business, you know the real work isn’t the event — it’s the endless proposals, recipe math, and shopping lists behind it. So I dug into Curate, an event management platform built specifically for florists, caterers, and event pros, to see if it actually takes that weight off. Here’s my honest review.
Curate is event planning and business management software made for caterers, florists, and event professionals. Rather than being a generic CRM, it’s purpose-built for the event trade — automating proposal generation, streamlining recipes, creating shopping lists, and tracking profitability. The pitch is simple: replace the outdated, manual tools slowing you down so you can book more clients and waste less time and product.
The recipe and proposal tools are tailored to floral workflows, including stem counts and wholesale ordering.
Recipe scaling, shopping lists, and profitability tracking fit catering perfectly.
If proposals and ordering eat your week, the automation is the whole point.
It’s specialized — a general freelancer may not need event-specific features.
The value comes with volume; very low-volume users may not need it.
Curate generates beautiful, professional proposals in minutes instead of hours, with a customer portal so clients can review and sign off. Faster, polished proposals mean you book more clients without burning evenings on paperwork.
This is where event-specific software shines: Curate streamlines recipes and automatically generates shopping/wholesale order lists from your proposals. That cuts over-ordering and waste — a direct hit to one of the biggest profit leaks in floral and catering work.
Beyond individual events, Curate offers pipeline management to track leads and bookings, plus profitability tools so you know you’re charging correctly on every event. No more guessing whether a job actually made money after costs.
Curate also produces event prints (the production documents your team needs on the day), reporting to track your business, and an app marketplace so you can add capabilities as you grow. The modular approach means you start with essentials and expand when needed.
Curate offers three plans — Basic, Growth, and Enterprise — with annual billing including two months free. I’ll be straight with you: Curate does not publish exact prices on its site; each plan is “Let’s Chat” (contact sales for a quote). Basic targets small teams optimizing workflows, Growth (the most popular) is for established businesses scaling up, and Enterprise is for larger organizations needing integrations. Because I won’t invent numbers, request a demo or quote to get current pricing for your business size.
✅ Purpose-built for florists and caterers
✅ Automated proposals save hours per event
✅ Recipe-to-shopping-list cuts waste and over-ordering
✅ Profitability tools ensure you charge correctly
✅ App marketplace to scale features as you grow
❌ Pricing not public — you must request a quote
❌ Industry-specific — not for general businesses
❌ Best with volume — overkill for one-off events
HoneyBook is a popular all-purpose client management tool for creatives, but it’s general — it doesn’t know what a floral recipe or a catering shopping list is. Curate’s edge is exactly that specialization: recipe scaling, stem/ingredient ordering, event prints, and profitability built for the event trade. If you want a generic CRM, HoneyBook is fine; if you want software that speaks “florist” or “caterer,” Curate is the more tailored fit.
For florists, caterers, and event pros doing real volume, Curate looks like a strong, specialized choice — the proposal automation and recipe-to-shopping-list pipeline target the exact tasks that eat your time and erode your margins. The main friction is that pricing isn’t public, so you’ll need a demo to know if it fits your budget. If event paperwork is your bottleneck, it’s well worth booking that demo.
It’s built for caterers, florists, and event professionals who want to automate proposals, recipes, and ordering.
There are three plans (Basic, Growth, Enterprise) with annual billing offering two months free, but exact prices aren’t published — you request a quote.
Proposal generation, recipes, shopping/wholesale order lists, event prints, pipeline management, and profitability tracking.
Yes — you can schedule a demo or virtual tour to see it in action and get pricing.
Want to see if it fits your business? You can book a demo here: Get a Curate demo.
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