Furniture upcycling is having a real moment, and half the DIY videos I watch keep name-dropping the same brand of chalk paint. So I went straight to the source and spent time on Frenchic Paint, the UK's award-winning self-priming chalk paint brand, to see what the range actually offers and whether it's worth ordering over a generic tin from the hardware store.
Frenchic Paint (trading name of Vintiquities Limited, a UK company) is an award-winning chalk paint brand sold through 500+ stockists worldwide, with same-day despatch on orders. The brand recently received a Highly Commended award for "Best Paint: Garden and Exterior" for its Al Fresco range, and its site highlights an Excellent star rating alongside multiple industry recognitions.
An indoor/outdoor ultra-matte chalk paint line with over 40 colours including limited-edition shades — this is the range that won the Highly Commended garden and exterior paint award.
Frenchic's flagship self-priming furniture paint, designed to skip the sanding-and-priming step most furniture painters dread — just clean the surface and go.
The original Frenchic chalk paint formulation, popular for classic furniture makeovers and layered paint effects.
A soft satin-sheen paint purpose-built for skirting boards, doors, and other woodwork trim, giving a more durable finish than the ultra-matte ranges.
A metallics line plus finishing products like Browning Wax and Tuff Top Coat to protect and style finished pieces.
The same chalk paint technology adapted for interior walls, for a fully matte, chalky finish beyond just furniture.
Frenchic also sells self-adhesive vinyl wraps (like their Oak collection) and peel-and-stick paint samples so you can test a colour on your actual surface before committing to a full tin.
Prices shown directly on Frenchic's homepage and shop pages at the time of this review:
Pricing and stock can change, so check Frenchic Paint's live shop page for the current numbers before ordering.
The Lazy Range is specifically formulated as a self-priming furniture paint, so for that range you can typically skip traditional sanding and priming — check Frenchic's prep guidance for your specific surface.
Yes — the Al Fresco range is designed for both indoor and outdoor use and has over 40 colours, including limited-edition shades, and won a Highly Commended award for garden and exterior paint.
Yes — Frenchic sells peel-and-stick paint samples (from £2.00–£3.75) so you can preview a colour directly on your surface.
Yes — Frenchic partners with Samaritans, donating 10% of sales from its Frenchic for Samaritans collection to fund the charity's work.
Frenchic Paint earns its "award-winning" label with a genuinely self-priming furniture paint line, a huge and frequently refreshed colour range, and small conveniences like peel-and-stick samples that make it easier to commit to a shade. It costs more per tin than generic chalk paint, but if you've ever hated sanding and priming furniture before painting it, the Lazy Range alone can justify the price for the time saved. With 500+ stockists, same-day despatch, and a charity partnership with Samaritans, it's a well-rounded brand for anyone serious about furniture or home upcycling.
Ready to pick your first (or next) colour? Browse Frenchic Paint's full colour range here.
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