Gerard Cosmetics' 1995 Hydramatte Liquid Lipstick has been a fixture in the brand's lineup for years, and the brand describes it on its own product page as its "number one bestseller for the last nine years" — a claim worth noting as brand-stated marketing rather than an independently audited sales figure, though longevity in a crowded lip-product market is itself a reasonable signal of consistent customer demand.
The lipstick is positioned as a hydrating matte formula, aiming to bridge the gap between long-wear matte lipsticks (which can feel drying) and the added comfort of a hydrating base. The product gallery shows detailed swatch grids across the shade range, giving shoppers a reasonably clear preview of the color payoff before buying.
At the time of this review, the product was listed at approximately 534,000₫, which converts to roughly $21 USD at current exchange rates — buyers should confirm the exact charge in their local currency at checkout, since displayed pricing can vary by region.
Gerard Cosmetics offers free U.S. shipping on orders over $50 and free international shipping on orders over $200, which is a reasonably accessible threshold for a single lipstick purchase paired with a few other items.
Pros: long track record as a bestselling formula, wide shade range with visible swatches, accessible price point.
Cons: international shipping threshold is high; matte formulas in general can wear differently depending on lip texture and climate.
For shoppers looking for an affordable, well-established matte liquid lipstick with a hydrating claim, the 1995 Hydramatte is a reasonable pick, especially given its long-standing popularity within Gerard Cosmetics' catalog.
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