Modern Color's Platinum shade is a 3-in-1 color refresh, cleanse, and conditioning treatment marketed as a way to neutralize brassy or yellow tones between salon color visits.
The brand describes Platinum as functioning similarly to a purple shampoo but formulated to both deposit cool tone and condition in one step, using what Modern Color calls its "Nourish Color Bond Technology," along with Bulgarian rose oil, coconut oil, and quinoa protein. The brand states the product is 100% vegan, cruelty-free, packaged in recyclable aluminum, and EU-Certified Clean, free of SLS, sulfates, PPD, parabens, and GMOs — brand-stated formulation claims rather than independently verified lab results.
Notably, Modern Color is upfront on its own FAQ section that Platinum "does not guarantee gray coverage," and states results vary by hair porosity and gray percentage, sometimes requiring multiple 20-minute applications. This is a more measured claim than blanket "covers gray" marketing seen from some competitors, and is worth highlighting for buyers specifically shopping for gray coverage rather than brassiness correction.
Pricing on the listing was shown in Vietnamese đồng at 800,000₫ for a single Platinum unit, which converts to roughly $30 USD at approximately 26,660 VND per dollar — shoppers should confirm the exact converted total and currency at checkout. Multi-unit bundle pricing was also listed (two units at 1,333,000₫, three at 1,920,000₫). Buyers should also note this listing is structured as a subscription or recurring purchase by default — the checkout language states that continuing authorizes recurring charges "until my order is fulfilled or I cancel," so anyone wanting a true one-time purchase should read the cancellation policy carefully before checking out.
See current pricing and subscription terms for Modern Color Platinum here.
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