Every restaurant menu board, lobby TV, and retail promo screen you've noticed lately is probably running some flavor of digital signage software behind the scenes. I dug into OptiSigns, one of the category's bigger players, to see whether it's actually easy to set up and whether the pricing makes sense once you're running more than a handful of screens.
OptiSigns is a digital signage software platform that turns any screen or TV into a dynamic display for customers and employees. According to their site, it's used across 190,000+ online screens, by 30,000+ organizations, in 163 countries, and holds a 4.8/5 rating from 4,000+ Capterra reviews and 4.7/5 from 2,300+ G2 reviews.
OptiSigns supports a wide range of platforms and hardware, including their own dedicated OptiSigns devices, so you can choose the hardware that fits your budget and setup instead of being locked into one device type.
A user-friendly CMS with a drag-and-drop interface, stock images, support for multiple file types, and customizable templates makes updating screens simple without needing design skills.
Add dynamic content from weather, Instagram, Power BI, YouTube, Google Slides, and more, or showcase several sources at once with the Split Screen app.
Advanced remote management and user roles let teams collaborate, update content remotely, and control every screen without needing technical expertise.
OptiSigns highlights industry-leading encryption, single sign-on, GDPR compliance, and AICPA SOC 2 Type II certification to protect customer data.
Pair your device with the OptiSigns Player app, add content by uploading your own files or using the built-in designer, and assign content to one screen or your entire network — with remote updates anytime.
Higher tiers unlock an Interactive Kiosk Designer, catalogue-to-kiosk conversion, Lift & Learn, a Check-In App, QR scan-to-interact, and live TV ads overlay for more engaging in-store experiences.
Prices below are per screen/month, shown as billed annually (with monthly rates in parentheses), plus a free plan and add-ons:
Optional add-ons include a Video Wall builder ($25/video wall/month), Background Music ($15/screen/month), and Wireless Presentation ($20/screen/month). Check OptiSigns' live pricing page for the current numbers and to start your free trial.
Testimonials featured on OptiSigns' site include Jennifer Tames, HR Manager at Hotel Del Coronado: "Very user friendly, reliable, and cost effective... we are constantly finding more features to use that we can benefit from." Rachel Kuhr, Communications Manager at HOALiving, added: "One of our best and most successful attempts to connect our locations and our employees is by using digital signage through OptiSigns."
Yes — there's a free plan for up to 3 supported screens with 25 basic apps and 1GB storage, no credit card required, though it includes OptiSigns branding on screens.
Yes — OptiSigns offers a 14-day free trial with no credit card required.
It supports a wide variety of platforms and hardware, including OptiSigns' own devices, giving you flexibility in choosing hardware for your budget.
OptiSigns lists 140+ apps and integrations, including weather, Instagram, Power BI, YouTube, and Google Slides.
Yes — it highlights industry-leading encryption, single sign-on, GDPR compliance, and AICPA SOC 2 Type II certification.
OptiSigns delivers a genuinely flexible digital signage platform — the hardware-agnostic approach, 140+ integrations, and tiered feature set (from a free plan up through Enterprise) mean it can scale from a single restaurant menu board to a 30,000-organization deployment. The free plan and 14-day trial make it low-risk to test, though teams that need SSO, campaign management, or interactive kiosks will need to budget for Pro Plus or Engage. With 190,000+ screens live and a 4.8/5 Capterra rating, it's a well-proven choice for businesses ready to modernize their screens.
Ready to see it on your own screens? Start your free OptiSigns trial here.
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