Pride+Groom built its brand around dog bath and grooming products, and The Towel is designed as the finishing step after using one of the brand's shampoos or conditioners.
The towel is made from microfiber and includes built-in hand pockets, letting owners massage and dry their dog's coat at the same time rather than just wiping. The brand markets it as quick-drying, ultra-absorbent, and odor-resistant, with the pocketed design intended to improve grip and control during a squirmy post-bath dry-off.
The brand's suggested routine is straightforward: slip hands into the built-in pockets for a secure hold, massage the coat while drying to absorb water quickly, then continue until the coat is comfortably damp before brushing and fluffing.
The Towel is priced at $35, with free shipping on orders over $99 and a 30-day return window. It's sold as a standalone item but is also positioned as a companion piece to the brand's other bath products, like The Final Coat conditioner and The Mane Tame waterless shampoo.
For owners already using Pride+Groom's bath line — or anyone wanting a more functional alternative to a standard bath towel for drying a dog — the hand-pocket design is a practical, if simple, upgrade. See current pricing here.
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