What Is Scratchie?

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If you’ve ever seen those irresistible “Scratch to Reveal Your Prize” popups — that’s exactly what Scratchie is built for.

Scratchie is a gamified digital promotion platform designed to help businesses increase engagement, capture leads, and drive conversions using interactive scratch cards, instant win games, and spin-to-win campaigns.

Instead of asking users to:

• Fill boring forms

• Read static landing pages

• Click dull CTA buttons

Scratchie turns marketing into a game.

And that changes everything.

Why Gamification Converts So Well

Before diving deeper into features, let’s understand why tools like Scratchie perform insanely well.

Gamification taps into:

• Curiosity

• Reward anticipation

• Instant gratification

• Fear of missing out

• Dopamine-driven engagement

When a user scratches a card, they’re emotionally involved. They’re not just browsing — they’re participating.

And participation increases conversion.

This is why brands using Scratchie:

• Capture more emails

• Increase click-through rates

• Boost campaign engagement

• Improve customer retention

Core Features of Scratchie

Let’s break down what makes Scratchie powerful.

1️⃣ Digital Scratch Cards

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This is Scratchie’s signature feature.

You can create:

• Discount reveal campaigns

• Instant prize promotions

• Limited-time offers

• Lead capture games

Users scratch on mobile or desktop. Once revealed, they see their prize:

• % discount

• Free shipping

• Gift

• Coupon code

It feels interactive — not promotional.

2️⃣ Spin-to-Win Campaigns

Wheel-style promotions increase excitement.

Perfect for:

• Ecommerce stores

• Seasonal sales

• Product launches

• Email list growth

Compared to static discount popups, spin campaigns:

• Increase opt-in rate

• Improve time-on-page

• Reduce bounce rate

And the best part? You control prize probability.

3️⃣ Advanced Campaign Targeting

One major advantage of Scratchie:

You don’t blast everyone with the same offer.

You can target by:

• Device type

• Location

• Returning visitor status

• Campaign timing

• Custom triggers

This allows serious optimization.

4️⃣ Seamless Integrations

Scratchie integrates with:

• Email marketing platforms

• CRMs

• Ecommerce tools

• Zapier

So you can automatically:

• Add leads to email flows

• Send follow-up campaigns

• Track performance

• Retarget users

5️⃣ Real-Time Analytics

Data matters.

Scratchie gives insight into:

• Engagement rate

• Completion rate

• Conversion rate

• Lead generation performance

• Revenue impact

You don’t guess. You optimize.

Who Should Use Scratchie?

Scratchie is perfect for:

• Ecommerce brands

• SaaS companies

• Agencies

• Online course creators

• Event marketers

• DTC brands

If you rely on:

• Traffic

• Leads

• Online conversions

Gamification can dramatically increase results.

Real Benefits of Using Scratchie

Here’s what businesses actually gain:

✅ Higher Engagement

People interact instead of ignore.

✅ Better Email Collection

Gamified opt-ins outperform static forms.

✅ Increased Sales

Discount reveal psychology boosts urgency.

✅ More Social Sharing

Gamified campaigns are more shareable.

✅ Stronger Brand Experience

Your brand becomes memorable.

Scratchie Pricing Breakdown

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Pricing depends on campaign volume and features.

Generally, plans scale based on:

• Campaign limits

• Traffic volume

• Advanced targeting

• Integration capabilities

👉 Check latest pricing & potential offers here:
Visit Scratchie Official Site

Often, SaaS platforms like Scratchie run promotions or custom plans for growing businesses.

Is Scratchie Worth It?

If your website gets traffic but low conversions, Scratchie can pay for itself quickly.

Example scenario:

• 10,000 monthly visitors

• 2% email opt-in

• After gamification: 5–8% opt-in

That’s potentially 3x–4x more leads.

If even 5% convert into customers later, ROI skyrockets.

Scratchie vs Traditional Popups

Gamification simply performs better in most cases.

Use Case Examples

• Black Friday campaigns

• Product launch countdown

• Email list building

• Loyalty programs

• Referral campaigns

• Event ticket promotions

Why You Should Try Scratchie Now

Because attention is expensive.

Traffic costs money.

If you're running:

• Facebook Ads

• Google Ads

• Influencer campaigns

You MUST maximize conversion rate.

And gamification is one of the smartest ways to do that in 2026.

👉 Explore Scratchie here:
https://scratchie.com?fpr=2xxopq

Frequently Asked Questions (FAQ)

1. What is Scratchie used for?

Scratchie is a gamified marketing platform used to increase engagement and conversions through interactive digital promotions.

2. Does Scratchie work on mobile devices?

Yes, Scratchie campaigns are fully responsive and optimized for mobile users.

3. Can I integrate Scratchie with email marketing tools?

Yes, Scratchie integrates with popular email platforms and automation tools.

4. Is Scratchie suitable for ecommerce stores?

Absolutely. Ecommerce brands often see higher opt-in and conversion rates using gamified promotions.

5. Can I control the prize probability?

Yes, Scratchie allows you to set custom odds for each prize.

6. Does Scratchie offer analytics?

Yes, you get real-time performance insights and campaign data.

7. Is Scratchie beginner-friendly?

Yes, the platform is designed to be easy to use without coding knowledge.

8. Can I run multiple campaigns at once?

Depending on your plan, yes.

9. Is there a free trial?

You should check the official website for current offers or trial availability.

10. Does gamification really increase conversions?

In many industries, gamified promotions outperform traditional static popups due to higher engagement.