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Scratchie is a gamified marketing platform that allows businesses to create digital scratch card promotions.
Instead of traditional popups or static forms, users interact with a scratch card experience where they “scratch” to reveal prizes such as:
Discount codes
Free shipping
Bonus rewards
Entry into giveaways
Loyalty points
The goal is simple: increase engagement and improve conversion rates using interactive incentives.
E-commerce brands
Shopify store owners
SaaS companies running promotions
Agencies managing campaigns
Businesses running product launches
Brands collecting emails via gamification
Businesses without active traffic
Brands not running promotions
Companies that don’t use discounts or incentives
If you want to see how the platform works, you can explore Scratchie’s official platform here.
Online users are increasingly banner-blind.
Traditional lead capture methods like:
Static popups
Basic discount banners
Standard email forms
have declining engagement rates.
Gamification changes that.
Instead of asking users to “Sign up for 10% off,” Scratchie turns it into:
“Scratch to reveal your prize.”
Psychologically, this taps into:
Curiosity
Reward anticipation
Micro-dopamine triggers
Interactive engagement
This is especially powerful for:
Product launches
Seasonal campaigns
Black Friday promotions
Cart abandonment recovery
Email list growth
For brands focused on conversion optimization, using Scratchie’s gamified campaign builder can significantly increase interaction rates.
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Scratchie allows you to create fully customizable digital scratch card experiences.
You can:
Set prize types
Control win probabilities
Design card appearance
Customize branding
Define user eligibility
This allows brands to control both user experience and reward economics.
One of Scratchie’s strongest features is prize management.
You can define:
Fixed prizes
Percentage discounts
Limited-quantity rewards
Randomized reward distribution
Controlling probability allows you to:
Protect margins
Avoid excessive discounting
Maintain campaign profitability
This makes Scratchie suitable for both aggressive growth campaigns and margin-sensitive stores.
Scratchie can collect:
Emails
Names
User data
It integrates with common marketing stacks (depending on plan), allowing:
Email automation triggers
Segmentation
Retargeting
Gamified opt-ins typically outperform static forms because users feel they “earned” something.
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Scratchie includes analytics to track:
Impressions
Engagement rate
Win rate
Conversion rate
Revenue impact
This allows businesses to measure ROI rather than guessing performance.
Scratchie is designed to be simple to deploy.
For e-commerce stores, integration is straightforward, allowing campaigns to go live quickly without complex development.
For marketers and agencies, this reduces launch friction.
Interactive campaigns outperform static discount offers because they create a moment of excitement.
Users are more likely to:
Enter their email
Complete purchases
Share promotions
A scratch-to-win mechanic creates urgency and incentive.
Even small discounts revealed through interaction feel more valuable.
Because you define probabilities, you avoid giving away unnecessary margin.
For example:
5% win high-value reward
20% win medium reward
75% win small incentive
This creates excitement while protecting revenue.
Gamified opt-ins can dramatically increase:
Email signups
Campaign participation
First-time buyer conversions
Scratchie offers multiple plans depending on:
Campaign volume
Feature access
Analytics level
Integration needs
Pricing can evolve over time, so it’s best to review current plans directly.
👉 You can check the latest pricing and plan details on Scratchie’s official website here.
For brands with:
Steady traffic
Active promotions
Growth-focused strategy
The ROI can be substantial if increased engagement translates into even a small lift in conversion rate.
For example:
If your store converts at 2% and Scratchie increases it to 2.5%, the revenue difference can far exceed the subscription cost.
Highly engaging gamified format
Customizable prize control
Probability-based reward distribution
Useful for e-commerce promotions
Campaign analytics included
Easy deployment
Requires traffic to be effective
Discount-based strategy may not suit premium brands
ROI depends on proper campaign setup
Shopify stores
DTC brands
Seasonal campaigns
Product launches
Email list growth campaigns
Agencies running conversion optimization
Low-traffic websites
Businesses that avoid discount incentives
Brands without active marketing campaigns
Scratchie isn’t just a discount tool — it’s an engagement engine.
In an era where consumers ignore static popups, interactive gamification stands out.
It allows brands to:
Capture more leads
Increase conversions
Protect margins
Measure campaign ROI
If your business runs promotions and wants to boost engagement without complex development, Scratchie is worth testing.
👉 Launch your first gamified campaign with Scratchie here:
Visit Scratchie’s official platform
Scratchie is used to create digital scratch card promotions that increase engagement and capture leads.
Scratchie is commonly used by e-commerce brands, including Shopify stores.
Yes. You can set probabilities and reward limits.
Yes. Gamified opt-ins often outperform traditional forms.
Yes. You can track campaign performance metrics.
If you have consistent traffic and run promotions, it can improve engagement and conversions.
No. It is designed for easy implementation.
Yes. It functions as a promotional overlay and does not require payment processing access.
