Social proof sells, but collecting and displaying testimonials usually means stitching together screenshots, spreadsheets, and a developer to embed a widget. I went straight to Shapo's site to see whether it actually simplifies that whole process — here's what I found.
What Is Shapo?
Shapo is a testimonial collection and management platform built around one promise: "Collect, manage, and share testimonials effortlessly." The idea is to give businesses a single dashboard to gather text and video testimonials, organize them, and publish them anywhere on the web — "no developer needed," as the homepage puts it.
The site states that 5000+ businesses have already joined, and that Shapo is "trusted by hundreds of clients across the globe." Adding a review widget is framed as simple as "copy & paste our HTML code" to embed on any site.
Key Features
- Collect text and video testimonials via high-converting forms, or by sending customers a simple collection link
- Video testimonials — customers record directly from their phone or desktop, and the clip lands straight in the Shapo dashboard
- Import existing reviews from a long list of sources: G2, Facebook, Google, Twitter/X, LinkedIn, Capterra, Product Hunt, Shopper Approved, ProductReview.com.au, Trustindex, Tripadvisor, Trustpilot, Etsy, Realtor.com, Apple Podcasts, Reddit, Zillow, Shopify App Store, App Store, Play Store, AppSumo, Judge.me, Reviews.io, Stamped, Feefo, Udemy, and Instagram, with auto-sync of new reviews
- Customizable widgets — Google Review Widget, Reviews Grid, Single Review, Reviews Carousel, Multi Carousel, Review Badge, Reviews Marquee, Review List, and Floating Review Toast
- Wall of Love — a dedicated page to showcase your best testimonials in one place
- Multiple workspaces for managing testimonials across different products or services
- Free tools including a Google Review Link Generator, Shopify App Review Link Generator, Testimonial & Review Generator, Review-to-Image Tool, Google Review Badge Generator, and Google Review Schema Generator
- Platform integrations — works with Shopify, WordPress, Webflow, Bubble, Squarespace, Thinkific, Elementor, ClickFunnels, and Carrd since widgets are just embeddable HTML
- Homepage stats claim testimonials can drive 3X conversion rates and 2X more testimonials collected
Shapo Pricing
Shapo's pricing page (with Monthly/Yearly toggle) lists two tiers:
- Free ("Start Small") — $0 — up to 10 testimonials, unlimited forms, unlimited widgets, Wall of Love, video testimonial collection, but branding is not removable
- Pro ("Go Unlimited") — $29/month — unlimited testimonial imports, unlimited forms and widgets, 500 email campaign invites, Wall of Love, video testimonials, and branding removal
The site emphasizes "No credit card required" to get started on the free plan.
Pros and Cons
Pros
- Genuinely free tier with no credit card required, including video testimonial collection
- Extremely broad list of import sources (G2, Trustpilot, Google, Capterra, and many more) with auto-sync of new reviews
- No-code embedding — copy-paste HTML works on Shopify, WordPress, Webflow, and most site builders
- Wide variety of widget styles (carousel, grid, badge, marquee, floating toast) for different placements
- Includes several standalone free tools beyond the core product (badge generator, schema generator, review-to-image tool)
Cons
- Free plan caps you at 10 testimonials and keeps Shapo branding on your widgets
- Removing branding and getting unlimited imports requires the $29/month Pro plan
- Only two pricing tiers, so mid-size teams needing more than Pro's email invite allotment may need to check with support directly
FAQ
What is testimonial software?
It's a tool that lets you collect, manage, and display customer testimonials. Shapo gives you one dashboard to grab text or video feedback and publish it on any channel, no coding required.
How do I add Shapo testimonials to my website?
Grab the widget's HTML code from your Shapo dashboard, paste it into Shopify, WordPress, Webflow, or elsewhere, and any changes you make in Shapo update on your site automatically.
Can I import existing reviews from Google or social media?
Yes — connect your accounts and Shapo imports reviews from Google, Facebook, LinkedIn, Twitter/X, G2, Capterra, and other sources, then auto-syncs new ones.
Is there a free plan?
Yes. The Free plan allows up to 10 testimonials with unlimited collection forms and widgets and a Wall of Love, at $0 with no credit card required.
Can I collect video testimonials?
Yes — share a collection link, the customer records from their phone or laptop, and the video lands in your Shapo dashboard ready to publish.
Final Verdict
If your testimonials are currently scattered across screenshots, spreadsheets, and old email threads, Shapo's combination of a genuinely usable free tier, wide-ranging review imports, and no-code embeddable widgets makes it an easy tool to try before paying anything. The jump to Pro mainly makes sense once you need to remove branding or scale past 10 testimonials and want unlimited imports plus email campaign invites.
Ready to start turning happy customers into visible social proof? Start collecting testimonials for free with Shapo here.
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